Barbara Ryter has worked as a journalist in leading positions for many years, including 20 Minuten, Blick and Schweizer Illustrierte. She has also worked as a journalist for the Sonntagszeitung, AZ Medien and Migros Magazine. 

Born in Biel, she speaks German, French and English. She completed her training as a PR consultant in Germany and has excellent contacts with the media and influencers in the entire DACH region. 

Her areas of expertise are strategic consulting, media relations, storytelling, publishing, event marketing and influencer marketing. In addition, she has extensive experience in start-up PR and is very interested in sustainable brands and services, especially in the food, fashion and beauty sector.