case study: Mars - World Animal Day 2021

Interesting!

Campaigning, PR, Creative Content

TASK

As part of the World Animal Day (WAD) campaign, Sheba and Pedigree (Mars Switzerland) are campaigning for the adoption of animals from Swiss animal shelters.

The aim is to raise awareness of this issue among the Swiss population.

The WAD campaign is a project of the Swiss Animal Protection STS, Mars Switzerland and Coop.

SOLUTION

Contcept produced a short video for Mars Switzerland in cooperation with three Swiss animal shelters.

This was shown throughout Switzerland in around 180 Interdiscount stores, all microspot.ch showrooms and online on coop.ch and microspot.ch.

This resulted in a final PR video that also included the reactions of passers-by in the Interdiscount stores.

Furthermore, the media work increased the reach of the World Animal Day campaign as an additional measure.

RESULTS

4 short videos (in-store and PR video, bilingual),
16 clippings (reach: 700k)