Case Study

Grether's: Integrated Communication

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PR, Storytelling, Influencer, Event

TASK

To accompany the relaunch of the Grether's brand in a communicative way and to be present again and again on different channels with interesting news and stories.

SOLUTION

A mixture of broad information to media throughout Switzerland with press releases as well as storytelling, consisting of interviews with the CEO of Doetsch Grether as well as singer Anna Känzig, who lends her face and voice to Grether's in the new TV spot.

In addition, samplings to content creators, followed by an event uniting all multipliers.

RESULTS

In the first half of the year, around 40 clippings were generated with a reach of over 15 million.