Case Study

Netgear - Social Media DACH

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Social Media Management

TASK

Revision of the social media presence and development of a strategy with the following requirements

Encourage target audience to interact
Increase reach engagement.
Increase focus on lifestyle
Reduce the amount of text
Incorporation of reviews and reviews:
Use of memes

SOLUTION

The process for implementing this idea involved several steps:

Audience research: analyzed needs, interests and preferences
Content planning: developed content plan, seasonal sales themes (e.g. Black Friday), interactive formats and lifestyle focus
Creative production: images, graphics, videos, reels, etc.
Community management: foster discussions, respond to questions and feedback
Performance analysis
Optimization of strategy

RESULTS

The results of this social media campaign showed a significant increase in reach, engagement and interactions.

The company was able to successfully position itself as a premium provider by showcasing and promoting modern, technologically superior products.