Case Study

Dean Düggeli - Content Coaching

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Social Coaching

TASK

The passionate chef and catering entrepreneur Dean Düggeli wants to live his passion for entertainment as a chef content creator.

He wants to improve his content and his know-how as a creator and build up followers.

SOLUTION

In a coaching session, we introduced Dean to the differences and peculiarities of the respective platforms and worked out a content creation strategy with him across various channels.

For example, we shifted his stated goal of a YouTube channel to short-form content platforms, as these are better suited for acquiring new followers.

RESULTS

As of 06.23, Dean has more than 16,000 followers on TikTok and over 50,000 likes. His engagement rate is averaging 9% - which is considered above average.

He will start YouTube shorts in the second half of 2023 and plans to launch YouTube long-form content in 2024.