Case Study

Expovina Primavera - puls 5 zurich

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PR, Influencer, SoMe, Content

TASK

After a two-year pandemic break, the event will be held live again in 2022. It kicks off with EXPOVINA Primavera at Puls 5, a wine spring festival that will be more widely publicized and appeal to a younger, urban audience.

SOLUTION

Multi-strategy with PR, PR ads, influencer marketing and SoMe campaign.

For the Expovina SoMe channel, we produced content such as informative posts about wine knowledge, food pairings, competitions and mood-setting reels with impressions from the event itself.

RESULTS

Primavera 2022 was an absolute success with more than 10,000 visitors.

KPI's SoMe campaign

4'560 landing page views
500'000 persons reached
1'380'000 impressions
900 event acceptances on Facebook

KPI's PR Campaign

10x Print
28x Online
6x Blogs
13x Twitter
17x FaceBook

Reach print & online 6,512,346