At Contcept's digital press day, a total of eight brands presented their products to more than 160 bloggers, influencers and media professionals. Among them are numerous innovative and high-quality products.
Task
Increase awareness of our clients and their products by means of digital pressday. In addition, self-promotion for Contcept as an agency and for our offers. This by means of a digital event for media professionals and bloggers.
Concept
Organize and execute a digital press day (with three slots of 4-5 presentations + 1 FR slot) for media professionals and bloggers. Our clients were able to present themselves and their products/services via video presentation. Participants were encouraged to share what they learned with their communities.
Implementation
Eight of our clients participated in Contcept Pressday 2021. Some of them presented in multiple slots. Media professionals and bloggers* were able to log in and join live via video throughout the day.
Results/ KPIs
Around 160 participants attended the digital Pressday 2021:
Clippings: around 600
Reach: around 1,500,000
