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CREATOR CAMPAIGN FOR ROSSIGNOL
22.01.2025
We organized a creator campaign for the Rossignol Start Gate Shop in Bex together with Pat Burgener. Pat Burgener, who is originally from Lausanne, embodies the lifestyle of a freestyler and artist, which perfectly matches the Rossignol values.
After the viral success of his clip on social media last year, Pat Burgener has re-staged the iconic video: this time he and all the actors are wearing stylish and functional clothing from Rossignol. A brave skier follows him through a snowy landscape – with Rossignol skis on his feet.
“The decision to work with Pat Burgener was based on the unique story of his viral video, which was filmed in Crans-Montana, where Rossignol also has a store. Through this partnership, we were not only able to present our products authentically, but also create an inspiring connection between the athlete, the location and the brand,” explains Matteo Galli, Retail Manager Europe & Canada at Rossignol.
“For me, snowboarding stands for freedom, adventure and a little craziness, as the video shows. I share this passion for winter sports and creativity with Rossignol. This joint project was a real pleasure. Now I'm excited to see the community's reaction!” says Pat Burgener.
Pat Burgener, a professional snowboarder, impresses with his creativity – whether on or off the slopes. The Rossignol brand is setting new standards in the industry with its technical innovations and sophisticated design. Together, they show how passion goes hand in hand with excellence.
The video will be released on social media, in the Rossignol Start Gate newsletter and through other channels. “We will post different versions of the video and see if we can make it a viral hit again,” says Pat Burgener.
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