Task

Increase awareness of the Curaprox CS 12460 velvet, the innovation in the dental sector. Organize a digital event for media representatives and bloggers. 

Concept 

Organize and execute a digital event (with three slots) for media representatives and bloggers. On the one hand, the new Curaprox Velvet toothbrush was presented, and on the other hand, participants were able to learn how to brush their teeth properly in an expert workshop. The participants were encouraged to present the innovation to their communities.

Implementation

The language was German and French - communities from German-speaking and French-speaking Switzerland were reached. In advance, the participants received a goodie bag with the products so that they could try them out right away at the event and make posts/stories. We shot a video of the event, which in turn could be shared on Curaprox's social and internal channels. After the event, a media release was sent directly to a wide distribution list.

Results/ KPIs

Around 50 participants attended the digital event:
Clippings: 50
Reach: 1 million
PR Value: 397,500

Product Info

Curaprox manual toothbrushes have proven themselves for exemplary efficient brushing for years. The new CS 12460 velvet even surpasses the successful CS 5460 model in gentleness. It has twice as many filaments, an incredible 12460. The brush head is compact and small so that it can easily reach behind the large molars. The very closely spaced Curen filaments form a highly efficient and uniquely gentle cleaning surface.

With its elegant matte design, the CS 12460 velvet looks good in any bathroom. The color palette ranges from trendy gray to playful pink and includes 36 colors.

Link to the video

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