We invited journalists and bloggers from German- and French-speaking Switzerland to three slots. The Swiss family business Curaden was introduced and the latest product highlight "Velvet" from the Curaprox line was presented. A toothbrush with 12,460 special filaments made of Curen® for particularly gentle dental care.

In a workshop, a dentist showed how to brush teeth properly and revealed do's and don'ts. We were able to inspire almost 100 participants from all over Switzerland with the digital event, which was conducted bilingually.

That's exactly the kind of digital event we want!