With the BaByliss Event #GetYourBaBylissLook Contcept could reach a new milestone. The digital event yesterday gathered over 100 influencers from the beauty and lifestyle industry and is one of the largest blogger and influencer events ever held in Switzerland.

More than 25 bloggers took part in four slots during the day. From the photo and video studio of Contcept Communication at Hardturmstrasse in Zurich, the participants were presented live with the new, innovative device, the Curl Styler Luxe C112E. Contcept had conceived, organized and executed the event internally. After the event, all participants received the new device delivered to their homes. Conclusion: over 600 posts and stories on Instagram, Tiktok and Facebook with over 1 million reach. 

With this campaign, over 1 million people were reached in one day. "Posts and stories about BaByliss dominated the Swiss social media channels yesterday," says Matthis Hofmann of BaByliss. "A huge success!" The event met with great interest, just like live in the years before. Due to the current circumstances, it was held in virtual form for the first time this year and attracted more than twice as many participants as the live events.

"This year, we have massively expanded our digital offerings in the areas of events, social media and camping and hired additional people for this purpose," says Andreas Messerli, owner of Contcept Communication.

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