The Limited Pink Edition of the Kriens company Curaprox is intended to draw attention to the important topic of breast cancer. With the purchase of each box of six toothbrushes in wonderful shades of pink you support Pink Ribbon Switzerland - 10 Swiss Francs per box go to the organisation. Think and act pink!

Contcept Communication was able to engage the Swiss blogger Sara is in Love with... as ambassador. In collaboration with the well-known photographer Philipp Mueller (www.philippmueller.co.uk), she developed a concept that fits the product and supports the good cause. Philipp Mueller, who photographs international campaigns and also works for magazines such as Vogue and GQ, implemented this in a series of colourful, fresh images.

The images are used for owned and earned media. "I have been enthusiastic about Curaprox products for a long time and am therefore very pleased about the cooperation", says Sara, who is in love with Curaprox.

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