We have won the PR DACH mandate for the successful Swiss brand Dagsmejan. Dagsmejan is revolutionizing the market with functional sleepwear.
Founded in 2016 by Catarina Dahlin and Andreas Lenzhofer, Dagsmejan was recognized by the Financial Times in 2023 as the fastest growing start-up in Switzerland.
Its products are sold online and in-store – Dagsmejan has its own store in Zurich and pop-ups in Lucerne and Andermatt.
Dagsmejan is a Swedish word that refers to the last days of winter, when the warmth of the sun melts the snow – a time when nature awakens after a dark and cold period. It comes from two words, “dag” (day) and “meja” (strength and power).
The products, made from the finest natural fibers, are ultra-light, ensure maximum sleeping comfort, are scientifically tested and sustainably produced in Europe. Since last year, the USA has become Dagsmejan's second largest market, with an increase of 50%.
