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NEW MANDAT: ORCAM TECHNOLOGIES
13.09.2020
Concept Communication has won the PR mandate for the Israeli start-up OrCam Technologies. OrCam is a smart, portable visual aid that helps people who are blind, visually impaired or have other reading difficulties.
OrCam is a pioneer in the field of artificial vision. The team is made up of leaders in the field of computer vision and machine learning and includes dedicated software, computer and electrical engineers, hardware design experts and a customer service team - including sighted, visually impaired and blind employees.
The OrCam MyEye is an intelligent portable vision aid that supports people who are blind, visually impaired or have other reading difficulties. The intuitive and lightweight camera instantly and discreetly reads printed and digital text from any surface and recognises faces, products and banknotes - all in real time.
Ambassador is footballer Lionel Messi. He shows a heart for blind people. The worldwide campaign aims to make technical aids accessible to blind and visually impaired people and to raise awareness of the difficulties they face in everyday life. It also aims to show that everyone can develop their abilities, overcome limitations and participate in society - even in Covid19 times.
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