The app is used to consume and create inspirational posts, which makes Pinterest particularly interesting for consumer goods and services. The most important prerequisite for being present on Pinterest: your products or services are visually attractive. You are aware of the power of images and regularly produce new visuals. If you pay attention to the following points, nothing will stand in the way of success on Pinterest.
 
1. inspiration
Pinterest users want to be visually inspired. They collect and share the most beautiful images on their own pinboard. This is particularly interesting for the tourism, design and fashion industries. Many users say they search for new restaurants, hotels, wine and cooking recipes via the app. So on Pinterest, the eye eats and drinks along with you, so to speak.
 
2. trends and news
Pinterest also stands for trends and news and visuals should be created under this very premise. What is meant is not old wine in new bottles - be creative and inventive, your community will thank you for it. Once your visuals tell stories, they become even more inspiring.
 
3. learn
Inspired by the trends and news, but don't yet know how to make the new channels work for you? Our motto here is: be brave and venture into new formats as well. Moving images are on the rise, and videos are also becoming more important and more frequently clicked on Pinterest. Skilled producers deliver videos in different formats (portrait, landscape, reels) and for different channels (Youtube, TikTok, Instagram, Pinterest).
 
Conclusion
In our opinion, Pinterest is trending strongly again right now, especially among younger people. Pinterest is also very sustainable, as users are constantly adding to their pinboards and sharing exciting posts further. If your brand has appealing visuals anyway, a Pinterest presence is recommended.
 
Our digital and content specialists will be happy to advise you on the possibilities and your personal strategy.
 
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