Contcept

Blog

PR, EVENT- & INFLUENCER-MARKETING

30.11.-0001

PR as well as event and influencer marketing for BaByliss, BaByliss Men and Cuisinart. This event was the "talk of the town": on 19 September 2019 we invited journalists and bloggers to a Japanese event of the brands BaByliss, BaByliss Men and Cuisinart.

Background: All brands have been given a new face and will launch new, innovative products on the market in autumn.

More than 60 journalists and bloggers accepted the invitation to the Zurich Hotel St. Gotthard at noon and in the evening.

The young star chef Sandro Zinggeler showed a live cooking show on Cuisinart appliances and at styling corners you could have a hairstyle done with the new BaByliss appliances.

We look back on a great event and are happy about the numerous positive feedbacks - but listen to Matthias Hoffmann, CCO Cerjo Switzerland, how he experienced the event and the cooperation.