We have won the PR mandate to support Kuhn Rikon, the Swiss expert in pans, cookware and kitchen gadgets. We are very happy to work for the traditional Swiss company!
Kuhn Rikon has been inspiring the cooking world with innovative products for preparing, serving and enjoying food since 1926. The Swiss brand develops, designs and produces innovative, high-quality and sustainable products, which are sold directly, through retailers and specialized dealers, as well as online throughout the world. Swiss Made kitchen products are produced at the traditional location in Rikon (ZH). One of the brand's best-known products is the DUROMATIC® pressure cooker, the first model of which was launched back in 1949.
Kuhn Rikon has just opened its first brand store in Zurich. This is despite the trend towards online shopping, where the brand is already going strong. The new brand store is to be used as a platform to further cultivate the personal relationship with the clientele. The quality of the high-quality products can also be better experienced live, as they can be touched, felt and viewed unfiltered.
We specifically invited media representatives and influencers from the lifestyle, food and living sectors to the exclusive pre-opening event. In addition, a countdown to the opening on June 24, 2023 was created for social media.
Further PR and social media measures are already planned!
The project is being managed in German-speaking Switzerland by PR consultant Simona Dürmüller and in French-speaking Switzerland by PR consultant Christelle Roth. From the Digital Team, Head of Digital Martin Winiker and Creative Director Sara Streule are responsible for content creation and social media.
