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LA MAISON DE CONTCEPT - PRESSDAY 2023
31.05.2023
Under the motto "La Maison de Contcept " we organized our Pressday in May. In an apartment on Zurich's Bahnhofstrasse, we invited media professionals and content creators to visit the world of Contcept and get to know the exciting brands of our customers.
There were smoothies from Zespri, a world novelty from Logitech, a meditation session from Swiss Kombucha, fresh styling from Babyliss or Bullfrog and much more. In total, around 100 guests visited us throughout the day for three different slots - lunch, afternoon and evening. In the afternoon there was an exclusive event at Logitech's event.
On the day itself and the days after, around 250 clippings were generated, which corresponds to a reach of over 1.2 million. Even weeks after the event, further social media clippings and articles appeared in the media. All participants had received a goodie bag as well as information material.
Feedback from both guests and participating customers was very good across the board. An excerpt: "A super day, successful all round"; "It's always nice to meet the faces behind the brands": "There was a great atmosphere on site and we were able to make new contacts"; "Pressday offered something for everyone."
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