For the third year in a row, this year's campaign focuses on the adoption of animals from animal shelters that belong to the Swiss Animal Protection organization. These often take longer to find a new home, as animals from abroad and breeding animals are preferred by many future pet owners.

Sheba® and Pedigree® want to change this: Under the motto "Giving animals a home," they are bringing the animal shelter to the shopping centre and thus to consumers*. The idea behind it: Every day, hundreds of thousands of people bustle around in Swiss shopping centers, while numerous dogs and cats wait for a new home in animal shelters.

This is the third time we have had the pleasure of supporting the campaign with content production and public relations.

Links: 

Video

Persönlich.ch

Werbewoche.ch

www.welttiertag.ch