"Use it correctly, it's important" is the claim of the new campaign launched by Havas Zurich under the auspices of the Federal Office of Public Health (FOPH) and in cooperation with the Federal Offices for Food Safety and Veterinary Affairs (FOAG), the Environment (Bafu) and Agriculture (FOAG), as the agency writes in a press release.

In order to support the communicative goals of the campaign, Havas collaborated with the agency Contcept Communication. In addition to developing and implementing the PR and social media strategy, Concept is responsible for "classic" media work and supervises media cooperation in the area of social media. In addition, the agency is responsible for the content and community management of the social media channels of the campaign, as Martin Reichlin, Senior Consultant at Concept, told persoenlich.com.