Contcept : DIGITAL PRESS CONFERENCE WITH DPD

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DIGITAL PRESS CONFERENCE WITH DPD

29.04.2021

DPD Switzerland delivers every parcel climate-neutrally and at no extra cost to the customer. As of now, DPD is going one step further and is deploying an e-LKWein. The fully electrically driven truck is equipped with the highest capacity vehicle battery available in Europe and has a range of up to760 km per battery charge. It is currently operating on the route between the DPD depot in Möhlin AG and the distribution center in Buchs ZH.

Task

DPD presents the innovative e-truck.

Idea

A digital press conference in which interested customers can also participate right away. Not only the innovative e-truck was presented, but also the Green Strategy of DPD Switzerland. In addition, media relations and storytelling.

Result

Digital event with around 25 participants*. In the studio on site were DPD Switzerland CEO Tilmann Schultze, Adrian Mellinger, CEO Designwerk and Mark Frank, Strategy & Innovation Director DPD Switzerland. We shot a video of the event, which in turn could be shared on DPD's social channels. We also engaged in active storytelling and organized interviews with Tilmann Schultze. After the event, a media release was sent directly to a wide distribution list.

I'm interested in this offer!