HUG was founded as a bakery in Lucerne in 1877 and is still family-owned today in the fifth generation. Anna Hug and Marianne Wüthrich Gross co-manage the company according to three principles: cordial, entrepreneurial and conscientious - in other words, HUG. With the three brands HUG, Wernli and DARVIDA, the company offers a wide range of products. 

We have been supporting the company with corporate communications measures since 2023 - from media relations and events to content production and influencer marketing.

www.hug-familie.ch