We love start-ups - we have been passionate about supporting small and large start-ups for years, helping them with media work, workshops and digital measures.
We are therefore all the more pleased to be a partner of the Launch Control program of the Home of Innovation in Winterthur. Launch Control is an incubator & accelerator aimed at start-ups in the early stages and supports them from topic development to investor meetings and business plans.
As a communications professional, we have the privilege of supporting Launch Control as a partner. Martin Winiker, Co-Lead Digital and himself a start-up founder, and Andrea Cavelti, PR Manager with a Bachelor's degree in Communication, held the first workshop on Marketing 1x1 in mid-December.
From the basics of marketing and core customers to brand promise and the basics of PR work, everything was covered. Four inspiring founders with exciting business ideas took part and are now equipped with the most important marketing know-how.
