Blog

NEW MEDIA MONITORING - PRESSRELATIONS

13.12.2023

As a PR agency, an essential part of our work is to pass on the results achieved to our clients. Where was the client's product placed, which medium spoke to the management and on which social media was the client mentioned? How much added value did the PR work generate and how many people read the newspaper or magazine?

The central tool for making these results available to our clients is media monitoring. This monitors the mentions of our customers in all online and print media, radio and TV stations as well as on social media platforms and provides us with the results and the most important KPIs that we can pass on to our customers.

It is important to us to continue to develop and always find the best possible solution for our customers. For this reason, we will be working with pressrelations, one of the leading service providers for digital media monitoring and qualitative media analysis, from 2024. pressrelations has a global network based in Stans and offers a cross-media monitoring and analysis portal for media monitoring.

We are looking forward to the collaboration and to being able to present our clients with even more precise evaluations and KPIs in the future.