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PABIO PR STUNT BRINGS A LOT OF IMPACT

06.10.2022

In September 2022, Carlo Badini, founder of the interior design platform Pabio, moved into Zurich's main train station. He spent 4 days and nights in a living space designed by Pabio without walls. A PR stunt that draws visibility to Pabio's values: modern, sustainable home design for all.

The PR campaign was able to generate a high media presence and measurable impact:

- 2200+ views of the live stream from over 1100 people.
- More than 200 people came to the website via the live stream
- The Pabio platform recorded twice as many sessions and page views as usual
- Over 100 website visits triggered by scanning the QR code during the promotion
- Onboarding of 1600 contacts
- Debate around sustainable furniture industry triggered

However, the action has done even more, and this is particularly close to Carlo Badini's heart: "I was able to initiate a debate in the public. Because I would like to see a rethink in traditional furniture purchasing, towards more sustainability. - That's exactly what Pabio offers: an environmentally friendly and cheaper alternative to Fast Furniture."