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PR & CREATIVE CONTENT: MARS - WORLD ANIMAL DAY 2020
05.10.2020
As part of their campaign around World Animal Day on October 4, Sheba® and Pedigree® are campaigning for the adoption of animals from Swiss shelters. Sheba® and Pedigree® will bring the shelters to the shopping center with a short video, which will be shown in over 180 Interdiscount stores and two showrooms of microspot.ch throughout Switzerland for four weeks.
The World Animal Day campaign aims to raise awareness of homeless dogs and cats in Switzerland. The results of last year's campaign show that this works. "Our experience with World Animal Day is very good. We were able to place all the animals presented and we also had a lot of phone calls," says Petra Roos, manager of the shelter at the Ron from Root (LU).
Also the presented animals of the animal shelter Rosel from Orpund (BE) found a new home according to managing director Tamara Jung with one exception. The Tierheim Strubeli from Hegnau/Volketswil (ZH) could be pleased apart from the switching of all shown animals additionally about a substantial higher demand. Help - donations with the purchase of products.
In cooperation with Coop and the Swiss Animal Protection STS, Mars Switzerland is also committed to animal welfare. With the purchase of products of the brands Sheba®, Pedigree®, Perfect Fit®, Crave®, Dreamies®, Cesar®, Whiskas®, Catsan® and Frolic®, Mars Switzerland supports the STS project "Adopt a Pet", which promotes the placement of animals from Swiss animal shelters in new, loving and species-appropriate homes. Mars Switzerland and Coop donate 10 centimes with every purchase.
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