Twenty years after the groundbreaking introduction of the RAZR V3, Motorola continues to expand the boundaries of smartphone technology with each iteration of the razr. At the same time, the new Edge 50 Neo offers a perfectly balanced mobile experience, where art and technology merge. 

With an interactive happening in the Kunsthausbar Zürich, we were able to make the technical sophistication of the latest Razr 50 model tangible in a unique environment of innovation, art and fashion, while also offering insights into the premium-level world of Motorola AI at the launch of the Edge 50 Neo. 
We are happy to unite existing customers to meaningfully combine forces and create long-lasting brand awareness through WOW moments.

Thanks to our partnership with PANTONE, vibrant color facets are part of the motorola identity. A love of color and design also connects motorola with fashion designer @MayaSeyferth, who we have already had the pleasure of supporting with PR measures. Together with her, we have created a unique moto collection and showcased the new razr models with a fashion show. The symbiosis between fashion and technology was brought to life in a unique way in the vibrant ambience of the Kunsthaus Zürich.

More than 50 guests – including media professionals, content creators and influencers from the lifestyle, fashion, beauty and technology sectors – attended the moto event in Zurich and tested the new motorola models on site in the colorful pixel forest created by light artist Pipilotti Rist.