Concept 
Planning and execution of a social media blogger challenge with micro bloggers including a detailed briefing. The participants were encouraged to present the nasal sprays and the throat spray to their communities with photos or moving images.

Implementation
The bloggers' posts and stories reached communities in German-speaking and French-speaking Switzerland. The participants received the three sprays so that they could create content. In addition, a briefing including text suggestions was sent along. 

Results/ KPIs
- Around eleven participants took part in the digital campaign:
- Clippings: over 40 posts and stories
- Reach: around 130,000

Info about the products
Flu infections reduce physical and cognitive performance and in the worst case lead to absence due to illness. ProSens ® nasal spray protect & relief not only unblocks the stuffy nose by osmosis, but also forms an additional protective layer thanks to the Carragelose ® .

ProSens® can be used to prevent flu-like infections. Both the nasal sprays and the throat spray contain the active ingredient Carragelose®, which is obtained from red algae.

prosens.ch