PR campaign: TV commercial with Marco Odermatt for Electrolux

Our long-standing PR customer Electrolux is showing a superstar from its private side in its TV campaign: Because even ski superstars start their washing machine themselves – at least Marco Odermatt does.

He not only prioritizes speed and precision on the slopes, but also in the laundry room, as the new Electrolux campaign shows. Marco Odermatt has been celebrated as a new advertising icon alongside Roger Federer.

We have been supporting Electrolux in the areas of media relations and content production for more than two years.

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Integrated communication for Grether's

We have had the privilege of supporting Grether's with media relations, storytelling and influencer marketing for several years.

In 2023, we accompany the relaunch of the popular brand with an integrated communication campaign consisting of various elements - from press releases to targeted storytelling with interviews, test reports by journalists and content creators, and an event.

In the first half of the year, around 40 clippings were generated with a reach of over 15 million.

Case Study

Brand experience between innovation, art and fashion

For our client Motorola, we organized an exclusive, premium-level VIP event, combining two product innovations for different target groups in the dynamic environment of the Kunsthaus. The highlights: an interactive tour and a fashion show!

More than 50 guests – including media professionals, content creators and influencers from the lifestyle, fashion, beauty and technology sectors – attended the moto event in Zurich and tested the new motorola models on site in the colorful pixel forest created by light artist Pipilotti Rist.

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Event: Electrolux meets Deux Frères

Rosé, s'il vous plaît! Under this motto, we organized a summer event in June for our long-standing customer Electrolux together with the Zurich gin producers Deux Frères at their new event location.

The first, refreshingly light rosé from Deux Frères is perfectly stored and tempered in the elegant ProfiLine wine cabinet - so it is always ready for the next aperitif.

We welcomed over 40 media professionals, content creators and influencers and had a great evening. We have been supporting Electrolux not only at events, but also with PR work in Switzerland for years

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TikTok campaign with user-generated content

TikTok has been the fastest growing social network since 2018. The app has been downloaded more than 1.2 billion times. In the US, TikTok is already the social network with the highest usage intensity.

We design TikTok campaigns, produce the content and execute them.

The lightning delivery service Stash delivers everything for daily needs within 10 minutes. We designed a campaign for Stash with the goal of greatly increasing brand awareness, especially in the 18-25 age target group.

Authentic content is very important. That's why we chose a user-generated campaign with TikTok influencers. 

Link to the videos

 

PR & Storytelling: Let's talk!

As Bill Gates said, "If I had one last dollar, I'd spend it on PR."

Public relations yields the best ROI: A message about a product or service has six times the visibility and three times the credibility of an advertisement of the same size or length. And is significantly less expensive.

PR in the digital age also has the potential to go viral.

To get our clients talking, we join forces as storytellers, networkers, image shapers, creative content creators, event organizers, social media and digital marketing managers and story pitchers. Let's Talk!

ABOUT US

Sustainability PR & Communication

The environment is very important to the founders of Contcept Communication, Barbara Ryter and Andreas Messerli. They love nature and animals and deal with ecological issues.

So sustainability is also a big issue in the agency's activities. Contcept Communiation supports companies, organizations or individuals with PR measures that are committed to ecological, social and economic sustainability.

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Startup PR

We love startup PR! We help young entrepreneurs with their communication from A to Z.

We act as a sparring partner with years of experience and the best networks throughout the DACH region. We offer the whole range from strategy and image building to media relations, storytelling, influencer marketing and digital measures as well as cooperations. Also media trainings.

The awareness and success of our customers is always in focus and continuously makes us proud.

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